Consumer research is one of the most important aspects of any successful marketing campaign. Access to reliable, up-to-date consumer insights can help you identify trends, better target audiences, and find out what strategies work for your competitors. Therefore, using the best consumer research tools available when conducting market research for your business is essential.
Google Trends
Tools: helps you to determine if a particular term is experiencing rapid growth or if the trend results from the popularity of niche sites. It provides data and analysis on search engine trends by allowing you to compare how many times a word or phrase has been searched for over time. Small businesses that want to research trends in specific marketing ideas and techniques can use google trends. Also, this tool is the perfect way to see which sites are popular and can lead you to find more information.
SurveyMonkey
SurveyMonkey is one of the best and longest-running survey tools available. It’s easy to use and offers a range of options for consumer research projects, including surveys, Net Promoter Score, NPS surveys, and custom quizzes. You can also use SurveyMonkey to measure customer satisfaction which is excellent for larger businesses that need more accurate insights into customer behavior. When you sign up for a free account, you get 10,000 responses and can track as few as one respondent at a time.
Google Trends/Insights
Google Trends is one of Google’s oldest yet most powerful analytics services. It allows users to track how often specific search terms have been used. It provides an interactive graphical view with data points showing the direction of user searches on online media platforms such as websites and YouTube videos. Google Insights offers additional data showing geographical breakdowns, such as site visits from specific states or countries and total search volume within pre-defined time frames (such as a day, week, month, or year).
Talkwalker
Talkwalker is one of the best tools for social media monitoring. It’s ideal for measuring conversations around your brand, product, or service and analyzing key influencers and messages. Most talked about hashtags to help you better understand what your target audience is saying about your business. Using Talkwalker, you can also measure sentiment ratings of specific posts and who is commenting on them. Users can also analyze competitor content across multiple social media sites, ensuring you’re always one step ahead.
Qualtrics Consumer Experience
Qualtrics Consumer Experience (CX) platform helps small businesses and large enterprises collect real-time customer feedback so they can quickly improve their products and services based on user feedback data collected right away – reducing time-to-market and increasing client satisfaction overall. This is perfect if your business relies heavily on customer ratings & reviews since CX does this across all channels, from email feedback & surveys to website interactions & analytics reports in real-time, so you can avoid missing out on any critical comments from potential customers who had terrible experiences interacting with your business online & offline.
Remesh
Remesh is a cloud-based content and technology review tool that gives businesses access to their customers’ unstructured content and social media posts to understand what they are saying about your business, products, and services. This will allow you to gain insight into what type of feedback your customers have so that you can improve your products & services. Also, Remesh provides a visual display of the data collected, so you can quickly identify trends and make better decisions.
About Netbase, QuidNetbase is a market intelligence platform that collects information from various sources to help companies obtain actionable intelligence on their customers, competitors, and the markets themselves. As a consumer research tool, Netbase enables businesses to gain valuable insight from the responses they receive from consumers. Consumers can provide meaningful feedback via Netbase surveys which are quick and easy to complete, especially for a company-wide survey. The platform also provides an intuitive dashboard allowing users to analyze data in real-time.
