The growth of streaming is unstoppable. It has revolutionized the media and content creation industry. The advancements done in this area are also remarkable.
People today are not limited to mobile or computer screens. They use the latest devices to watch regionally restricted content. Check out this guide to learn how Canadian streamers watch HBO Max on Firestick. Such inventive approaches and IoT devices have truly changed the lifestyle and watching experience of the average human.
Further, the streaming space has also evolved in terms of its subscription model and video quality. By utilizing the technology, they strive to make the user-watching experience better. To know what is happening in the streaming arena, look at these top 5 tech innovations for Canadian streamers.
New Monetization Models For OTT
Following is the model many popular streaming services use today:
Subscription-based video on demand (SVOD)
A service that charges you a fixed monthly flat fee and gives you unlimited access to its library comes under the SVOD model. With that, viewers enjoy HD content without any ads.
Free ad-supported TV (FAST)
The FAST model is similar to conventional television broadcasting. It combines scheduled programs and ads you can stream for free on a one-to-many basis.
Ad-based video on demand (AVOD)
AVOD is like the next level of FAST. To generate revenue, it places advertisements on the content. AVOD allows viewers to watch content on demand instead of linear channelling. It is growing in the US market and already dominating the Asia-Pacific region.
Transactional video on demand (TVOD)
TVOD works on a pay-per-view strategy. Viewers buy content on an ad-hoc basis in this model. Paywall premium live content and theatrical releases on VOD utilize this TVOD model.
Most services use a combination of models to grasp more audiences and cater to multiple preferences simultaneously. It helps them to penetrate the market more effectively and gives them an edge over the competition.
Upscaling Video Resolutions
As Canadian television is winning over American, HD and 4K resolution is essential for the maximum quality of television shows. Before them, the best quality you could get in videos was SD. However, as technology has advanced, many streaming services, including HBO Max, offer old movies and shows with high definition. To achieve that, they use upscaling technology, also known as Super Resolution.
It becomes possible with the help of spatial methodology, where a mathematical function performs a calculation on a low-resolution picture and predicts a high-resolution of the similar. That helps minimize picture noise and improves the quality of old low-quality videos.
Dolby Vision and Atmos For Surrounding Experience
In videos, Dolby sound quality is what the viewer wants for the immersive experience. Gone are days when only clear sound was the demand of any user. Now, the game is levelled up to feel the frequency in the surrounding air. Dolby Atmos technology adds depth to the sound to create immersiveness from it.
Streaming of videos usually happens through a client-server model. The video content is sent from a CDN that caches the content. It is an edge location. On the receiving side, your mobile or computer fetches the requested information from the CDN server and starts the video. However, there are some limitations which are as follows:
- CDN is expensive.
- High buffering due to viewership spike.
- Poor coverage in remote locations.
Because of these factors, video streaming services face difficulty in delivering a quality user experience. The extension of CDN with P2P steaming is a great solution to solve. In other terms, it is also known as Hybrid CDN.
The addition of a Peer-to-Peer layer on the conventional CDN system takes the load off the leading CDN. It simply distributes the content from the neighbouring peers. This distribution acts like a CDN, bringing the edge closer to the user and improving the overall experience.
Omnichannel Video Marketing
Omnichannel marketing helps provide customers with a seamless experience on all channels like social media pages, mobile apps, websites, email, and messages. Several popular brands leverage omnichannel marketing techniques and rely on videos to promote.
The Bottom Line
Technology is moving quickly, and no signs are here of its stopping. Viewers’ demands and preferences have changed with time. With the fast internet and instant accessibility, the needs to consume online content are very different from what it used to be.
To match them, VOD platforms have adopted technologies like AI, Super Resolution, and more to deliver Canadians the best possible streaming experience.
We hope you have gained a good knowledge of streaming services’ innovations on their platform to give their audience an engaging watching experience.
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