Content mapping is one of the most important practices to ensure the perfect content is delivered to the perfect visitor whenever they visit a website.
Think to Share IT solutions has a very comprehensive content mapping strategy in order to make sure they create websites with effective content that are suitable for any particular website.
Every major web designing and development company has a content map and checklist to make sure they deliver the perfect content to the website they are creating and Think to Share has a content checklist too.
While it is impossible to know the exact checklist of Think to Share because it would be like asking KFC for their secret recipe, we have still managed to compile a few important points after multiple interviews with Think to Share and a lot of research.
This blog will give you an idea about how content mapping is done on major websites and help you understand content mapping in a bit more detail.
WHAT IS WEBSITE CONTENT MAPPING?
Website content mapping is actually a lot of planning and that process of planning involves planning for everything from blog posts to webpages to product bios and everything else on your website.
That planning is done keeping in mind buyer personas. If you can identify the persona of your audiences then you can organise and plan a lot of content that is going to be effective for your website.
One size does not fit all and if you are able to target content towards the audience then you are going to have a better chance of saturating the market with your business.
For example, if you are the manufacturer of a comb then your ads and content should be targeted towards younger people who actually have hair and your content should be created keeping in mind that young people are going to look at it.
That means planning out content that is age relevant and that is new and unique which might be appealing to younger audiences.
Content mapping allows you to target content more effectively instead of just throwing around random content in the hopes that someone is going to like it.
Now that we know what is content mapping, let us look at Think To Share’s content mapping checklist.
THINK TO SHARE’S CONTENT MAPPING CHECKLIST AND IMPORTANT STEPS
CREATE THE BUYER’S PERSONA
The first and most important thing that Think to Share does is to create multiple buyer personas for the most visited segments of people in a certain category.
This means that if the product is about male sneakers then Think to Share is going to create the buyer persona for people who buy the most amount of male sneakers.
They will then continue to do further research on that group which includes everything from gender to age as well as income and education.
There are other specialisations that are researched including goals and other things that fall into the category of taste and buying habits and much more.
Creating this buyer persona will enable them to look at that whenever they are creating any content for male sneakers.
The more detailed and comprehensive the buyer persona the better.
Similarly, this is done for the client regarding the kind of products that the client is trying to showcase on that website.
ANALYSIS OF THE CUSTOMER’S JOURNEY
The second most important thing is to analyse the entire journey of the customer right from the point that they hear about the product to the point that they plan on purchasing it.
The analysis continues till the point that they decide to purchase it again and also recommend it to other people because the most successful businesses are those whose customers do the advertising for them.
In order to do so there should be a clear path or a clear understanding in order to create content.
If the creative team can be given a detailed analysis of the journey done by the customer then they are going to create more effective content.
Think to Share does exactly that and they start with the point of awareness which is the point where the customer will come in contact with the product online through ads and other places.
The second point of the customer’s journey is going to be the decision where the customer is going to decide if they really need the product and this is going to be things like reviews and influencer marketing etc.
The third point is the simplest and it is going to be the E-Commerce part of the journey part depending on the point of sale.
The journey does not stop here because then there is going to be the analysis for retaining the customer for future purchases and consequently making sure they promote the product as well.
ANALYSIS OF EXISTING CONTENT
Now that Think to Share knows what kind of content is optimal for the website and the brand, they are going to do a thorough analysis of all the existing content.
This will allow them to find out if the existing content is proving effective on all the points in the checklist.
If certain parts of the content do not match the points in the checklist, then those pieces of content need to be changed.
This process is basically analysing all the content in order to check out their effectiveness and comparing it to the ideal way in which things should be done.
The analysis of existing content starts with an audit in order to create a catalogue to categorise the different types of content based on title and type and quality and category and much more.
Only after the audit is done can the content management team move towards analysing existing content in order to find out its effectiveness.
Of course, this step will not be possible if the content needs to be new and a new website is being created but it is mostly the same.
In that case, all the previous steps need to be done and market research needs to be done with competitors and people who have similar content.
GAPS IDENTIFICATION AND CONTENT FINALISING
After the content analysis, if Think to Share find out that there are certain gaps between content then those gaps are going to be identified.
It is not always that there is going to be ineffective content as sometimes there can be a lack of content and finding that out is also important.
After that is done the only thing that remains is to create a new content map with a new checklist in order to create new content that is the most effective based on all the analysis and all the research and all the auditing.
We hope this blog has been helpful for you to understand how Think to Share creates its content mapping checklists for website design.
And if you are someone in search of such an experienced web designing and development company with extensive experience in content creation and management and content mapping then we can recommend Think to Share IT solutions for you.
They are doing this for over a decade and they have worked with nearly every kind of company in nearly every kind of industry.
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