If you are an artist who is looking for a reliable ecommerce platform to sell handmade products, you are likely to come across two major platforms: Amazon Handmade and Etsy. These two platforms have managed to become the leaders of the ecommerce industry when it comes to selling handmade products.
However, choosing the best platform for selling handmade at Amazon vs. Etsy is not an easy decision to make, especially when you are not familiar with the basics of these platforms. Hence, the goal of this article is to discuss the various aspects of Amazon Handmade and Etsy in detail so that you can select the best platform to fulfill your requirements.
Amazon Handmade
The most important thing to know about selling handmade products at Amazon is that Amazon has a separate platform – Amazon Handmade – for people who want to sell their art, handmade products, and various types of customized items.
Due to the massive brand recognition value of Amazon, Amazon Handmade is the biggest competitor to Etsy. The overall working of Amazon Handmade is similar to the main Amazon for the shoppers. However, its working is different for the sellers.
Amazon Handmade is primarily designed as a makers-only marketplace at which you can sell handmade products. Users who have subscribed to Amazon Prime can get these handmade products within 2 days. Moreover, sellers also get access to a large number of categories, such as custom handmade goods, artwork, beauty, and much more.
People who want to start selling their products on Amazon Handmade submit an application to the platform. The purpose of the application is to make sure that Amazon only allows credible sellers on the platform. As a result, they are able to sell high-quality products and build strong relationships with customers.
It is important to note that the products on Amazon Handmade are not mass-produced at the same level as the main Amazon products. Yet, the sellers must have a team of 20 people or less to ensure their application is a success.
Type of Handmade Products Sold At Amazon
Amazon is known for being home to a large variety of products. Some of the popular handmade product categories on Amazon are:
● Jewelry and watches
● Baby and beauty products
● Home décor
● Kitchen and dining
● Handbags and totes
● Toys
● Sporting items
● Shoes and clothing
Etsy
Etsy is a well-established ecommerce platform meant for artists and people selling different types of art and homemade products. You can find a large collection of handcrafted products and vintage items on Etsy.
Etsy first started in 2005, and over the years, it has become one of the most widely used platforms for buying and selling handmade products. As a result, when you are thinking of selling handmade products, you have to consider selling handmade at Amazon vs. Etsy to make sure you choose the best platform.
Etsy has various functionalities, such as Pattern by Etsy, through which you can sell your handmade products to a large section of your target audience. Patten by Etsy, specifically, is a powerful tool through which you can create your own website and sync the product listings into the selected template. You can easily upload new listings through the shop manager and also manage the orders.
Type of Handmade Products Sold At Etsy
The handmade product categories on Etsy are similar to Amazon. However, there are certain rules and regulations that the sellers must meet in order to sell handmade products on Etsy:
● The original design of the product is created by the seller.
● Sellers must use their own photography in the listing.
● Credit must be given to all the people who were involved in making a particular product.
Some of the most common products sold via Etsy are jewelry, clothing, accessories, pet supplies, stickers, and home décor. Etsy is also known for craft supplies and vintage items. Similarly, some of the online stores on Etsy are also known for customized products like shirts, mugs, and numerous gifting items.
Conclusion
Making the decision to sell handmade at Amazon vs. Etsy can be difficult, but you do it on the basis of your specific requirements. Generally, you should keep the following things in mind to make the right decision:
● Amazon Handmade is the best platform for sellers who want to list a lot of products without paying specific listing charges.
● Sellers looking for greater flexibility in their online marketplace and do not mind paying charges to set up the online shop will find Etsy to be a better choice.
● It is also possible that you already have an existing online store outside of Etsy and Amazon. In such a situation, you will find Pattern by Etsy to be a great option for maximum integration and making sure that you can easily transfer traffic between your online platforms.
By keeping all of these things in mind, you will be able to select the right platform to sell your handmade products.
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